|I'm so sorry...I stole the cookie from the cookie jar!|
The context of this is that Tony is escaping the Hulk, who is hunting him and just beat the punch out of him in a fight. Why does he have this random memory? How does he have this random memory? Either his brain is his worst enemy (and no, it's not, it's a beer bottle) or Mark Waid just really likes his cliffhangers. The first issue ends in a similar way, though it's not quite a cliffhanger.
|I will you and the cookie you stole!|
The Hulk looks amazing in every page he is on. He is menacing, and terrifying. The fourth issue, where that image is from, especially highlights this, and the artists do an amazing job of showing things from Tony's perspective. The shadows and massive muscles all appeal to this thing being a bringer of destruction.